期刊论文(国际)
1. Yitian (Sky) Liang, Xinlei (Jack) Chen, Yuxin Chen, Ping Xiao, Jinglong Zhang (2023). Mobile Ad Fraud: Empirical Patterns in Publisher and Advertising Campaign Data. International Journal of Research in Marketing, (Forthcoming).
2. Yitian (Sky) Liang, Zhongqiang (Tak) Huang, Lei Su (2023). Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking. Journal of Marketing Research, 60(4): 812-833.
3. Shaohui Wu, Yong Tan, Yubo Chen, Yitian (Sky) Liang (2022). How Is Mobile User Behavior Different?—A Hidden Markov Model of Cross-Mobile Application Usage Dynamics. Information Systems Research, 33(3): 1002-1022.
4. Ping Xiao, Ruli Xiao, Yitian (Sky) Liang, Xinlei (Jack) Chen, Wei Lu (2020). The Effect of the Government's Subsidy Program: Accessibility Beyond Affordability. Management Science, 66(7): 3211-3233.
5. Tak Huang, Yitian (Sky) Liang, Charles Weinberg, Gerald Gorn (2019). The Sleepy Consumer and Variety Seeking. Journal of Marketing Research, 56(2): 179-196, Lead Article.
6. Jason Ho, Yitian (Sky) Liang, Charles Weinberg, Jing Yan (2018). An Empirical Study of Uniform and Differential Pricing in the Movie Theatrical Market. Journal of Marketing Research, 55(3): 414-431.
期刊论文(国内)
1. 陈歆磊,梁屹天 (2018),营销领域中国问题的研究及思考,营销科学学报,13(4): 124-131。
工作论文
1. "Technology-enabled Incentive and Prosocial Behavior—An Empirical Study of Safe Driving with Telematics Monitoring," with Xinlei (Jack) Chen and Rui (Juliet) Zhu.
2. "Economic Design in the Virtual World: The Fee Structure in the Player-to-Player (P2P) Trading Market in Online Video Games," with Xinlei (Jack) Chen, Charles Weinberg, Xiaohua Zeng and Cheng Zhang.
3. "Insufficient Sleep and Price Sensitivity," with Zining Wang, Tak Zhongqiang Huang, Gerald Gorn and Charles Weinberg.
4. "Does Pandemic Leads to More Exercise? An Empirical Investigation Using Online Yoga Exercise Data," with Xinlei (Jack) Chen, Yuxin Chen and Rui (Juliet) Zhu.
5. "Individual Fundraising in Online Charitable Giving," with Xinlei (Jack) Chen and Rui (Juliet) Zhu.
6. "Fighting for Help: Why Don't People Donate to Critical Illness Causes?" with Yuanjie Zhao and Jingjing Ma.
科研项目
国自科优秀青年科学基金项目(营销决策的模型研究),2023 – 2025
国自科青年科学基金项目《网络游戏玩家交易市场的实证机制设计》(主持),2020 - 2022
国自科重大项目子课题《共享经济平台服务运作模式与风险管理》(参与),2020 - 2024
国自科重大研究计划集成项目《面向商务领域的大数据资源池及集成示范平台》(参与),2018 - 2021